Paid search that captures demand profitably
Google Search, Shopping, and Performance Max, structured and tracked so you scale the queries that make money and starve the ones that quietly drain budget.
Demand is already there
On paid social you create demand. On paid search you capture it. People are already typing what they want, and the job is to show up for the right queries at a price that respects your margin.
Most accounts leak money in the same places. Broad campaigns spending into noise, conversion tracking that double counts or misses sales, and feeds that quietly throttle Shopping. We fix the plumbing first, then scale what proves out.
Best for
- Brands with real search demand for the category
- A product feed worth scaling on Shopping
- Clear margin targets to bid against
The full Google picture
- Search, Shopping, and Performance Max. Managed together so they complement each other instead of bidding against you.
- Keyword and query mining. We promote the searches that convert and exclude the ones that waste spend.
- Conversion tracking and feed health. The boring work that decides whether everything else is trustworthy.
- Landing page and offer guidance. Traffic only pays off if the page does its job.
- Margin aware bidding and pacing. Targets set against contribution margin, not a generic ROAS goal.
How we run paid search
Tracking first
If the data is wrong, every decision after it is wrong. We get measurement right before we scale anything.
Mine the queries
We read the search terms constantly and shift budget toward intent that actually buys.
Bid to margin
We bid against what a customer is worth to you, so growth does not come at the cost of profit.
Want Google to pull its weight?
We take on a small number of brands at a time, and right now we are booked about four months out. If you are scaling real ad spend, send a note and we will tell you honestly where things stand.