Performance marketing built for DTC brands that spend at scale

Lumenclove runs paid social, paid search, and SEO for direct to consumer brands scaling real ad budgets. Five senior operators, sharp creative, and reporting tied to profit instead of screenshots.

Based in Delaware. Currently booked about four months out.

Facebook TikTok Google
$0+ Revenue generated for our customers

Senior team, no juniors

The people who plan your account are the same people running it. No handoffs, no learning on your budget.

Full funnel, one roof

Paid social, paid search, and SEO that pull in the same direction instead of fighting over credit.

Built for real budgets

We work with brands spending at scale, where small improvements move real money.

Profit, not vanity

We optimize for blended return and contribution margin. Last click trophies do not pay the bills.

How we work

A simple loop we run relentlessly

No black boxes. You always know what we are doing, why, and what comes next.

Audit and plan

We dig into your account, tracking, and margins before we touch a single campaign.

Build and instrument

Clean tracking, tight account structure, and a creative testing roadmap aimed at scale.

Scale what works

We push budget into proven winners and cut what does not earn its keep, fast.

Report on profit

Weekly numbers tied to blended return, with a clear view of what we are doing next.

Who we work with

We are selective on purpose

We keep our roster small so every brand gets senior attention. That means we say no a lot, and it is usually about fit rather than potential.

  • You spend at least 3,000 dollars a day. We are built to scale spend, not to find your first winning ad.
  • You have the margin and inventory to grow. Scaling a brand that cannot support it helps no one.
  • You want a partner, not a vendor to manage. We work best with operators who want a straight line to the people doing the work.

What working with us looks like

  • A senior lead who owns your account end to end
  • A flat monthly retainer, never a percentage of your spend
  • Direct access to the team, on your hours
  • Weekly reporting tied to revenue and margin
  • Honest calls, even when the answer is to slow down
Proof

Case studies are on the way

We are heads down with the brands we serve and our public case studies are still being put together. Until they land, here is how we think about results.

Blended over last click

We judge a channel by what it does to your whole business, not by the conversions it claims for itself.

Profit over vanity

Impressions and rankings are inputs. We report on contribution margin and what it costs to acquire a customer.

Speed on creative

Creative is the real lever on paid social. We test more angles, faster, and let the market pick the winners.

The team

Five operators, no middle layer

Lumenclove is intentionally small. Everyone here has run growth at a high level, and everyone touches client work.

Founder and Managing Partner

Daniel Reyes

Strategy and client growth

Head of Paid Social

Sofia Marchetti

Meta and TikTok

Head of Paid Search

Aaron Whitfield

Google Ads and tracking

Head of SEO

Priya Nadkarni

Technical and content

Head of Creative and Growth

Jordan Blake

Creative and conversion

FAQ

Questions we get a lot

Direct to consumer brands that already spend at least 3,000 dollars a day and have the margin and inventory to scale. We are built for brands past the proving stage, not at the very start of it.

We work on a flat monthly retainer based on scope. We do not take a percentage of your ad spend, so we have no reason to push budget that does not pay back. Our incentive is your blended return, not a bigger media bill.

Paid social on Meta and TikTok, paid search on Google, and SEO. Most clients run more than one with us so the channels support each other instead of competing for credit.

We are currently booked about four months out. We keep our roster small on purpose. If you want to get in line, email us and we will tell you honestly where things stand.

We are based in Delaware and work with brands across the United States. The whole team is senior, remote friendly, and reachable on your hours.

Five senior operators. There are no juniors learning on your account and no account managers relaying messages. The people who plan your work are the people who do it.

Booked into October 2026

Think your brand is a fit?

We take on a small number of brands at a time, and right now we are booked about four months out. If you are scaling real ad spend, send a note and we will tell you honestly where things stand.