About

Why Lumenclove exists

Lumenclove was built to be the agency our founder wished he could hire. Senior people, a focus on profit, and a roster small enough to actually care.

It started with a frustration

Before Lumenclove, our founder spent years running growth inside DTC brands. He sat on the client side of agency relationships and kept seeing the same pattern. The senior person who sold the deal disappeared after kickoff. A junior learned the craft on a budget that deserved better. The monthly report was full of last click wins while the actual profit and loss told a quieter, less flattering story.

It was not that the people were bad. The model was. Most agencies are built to add accounts, which means the best operators get spread thin and the newest ones get handed the work. The incentives rarely point at the one number that matters to a brand, which is whether growth is profitable.

Lumenclove is the response to that. We kept the team small, put senior operators on the work, and tied everything we report to profit instead of screenshots. We would rather run a handful of accounts well than a hundred poorly.

What we believe

Senior or nothing

The person who plans your account is the person who runs it. We do not hire juniors to learn on your budget.

Profit is the scoreboard

Vanity metrics are easy to grow and easy to fake. We measure the channel by what it does to your bottom line.

Small on purpose

We take on a limited number of brands so attention never gets diluted. Saying no is part of the job.

Straight talk

If something is not working, you hear it from us first. If the right move is to slow down, we will say so.

Where we are now

Five people, based in Delaware

Today Lumenclove is five senior operators running paid social, paid search, and SEO for DTC brands across the United States.

We are currently booked about four months out. Our public case studies are still being put together, which is why the Work page says coming soon. We would rather show real numbers than rush something thin.

  • Five senior operators across paid social, paid search, and SEO
  • Based in Delaware, United States working with brands nationwide
  • Founded in 2023 and booked about four months out
Booked into October 2026

Think your brand is a fit?

We take on a small number of brands at a time, and right now we are booked about four months out. If you are scaling real ad spend, send a note and we will tell you honestly where things stand.