About

Five operators, no middle layer

Everyone at Lumenclove has run growth at a high level, and everyone touches client work. No account managers relaying messages, no juniors learning on your budget.

Daniel Reyes, Founder and Managing Partner
Founder and Managing Partner

Daniel Reyes

Daniel started Lumenclove after a decade of running growth for DTC brands from the inside and watching most agencies treat ad accounts like a side quest. He leads strategy on every account and sits in the numbers daily. He cares about blended return and free cash flow, not screenshots of good days.

Sofia Marchetti, Head of Paid Social
Head of Paid Social

Sofia Marchetti

Sofia has spent her whole career inside Meta and TikTok ad accounts and has the scar tissue to prove it. She thinks creative is the real targeting lever and builds testing systems that find winners fast. On weekends she is usually behind a camera shooting the kind of organic footage that quietly outperforms polished studio work.

Aaron Whitfield, Head of Paid Search
Head of Paid Search

Aaron Whitfield

Aaron treats Google like a spreadsheet that happens to spend money. He obsesses over query data, feed health, and clean conversion tracking, because he has seen how much budget leaks when those are wrong. He would rather turn an account off for a day than let it spend into noise.

Priya Nadkarni, Head of SEO
Head of SEO

Priya Nadkarni

Priya builds organic programs that earn rankings the slow, durable way. She came up doing technical SEO for large catalogs and now pairs that with content that actually answers what buyers are searching for. She measures her work in revenue and assisted conversions, never in vanity keyword counts.

Jordan Blake, Head of Creative and Growth
Head of Creative and Growth

Jordan Blake

Jordan sits between the ad accounts and the landing pages, where most of the money is won or lost. He turns customer language into hooks, offers, and pages that convert the traffic the rest of the team buys. He has a low tolerance for clever ads that do not sell.

How we are set up

Small team, senior by design

There are five of us, and that is on purpose. A small senior team means faster decisions, less translation, and a higher floor on quality.

When you work with Lumenclove, you work with the people on this page. The person who understands your account is the person making changes to it.

  • No juniors learning on your budget
  • No account managers passing notes back and forth
  • Direct access to the operator on your account
  • Decisions made by people who own the outcome
Booked into October 2026

Think your brand is a fit?

We take on a small number of brands at a time, and right now we are booked about four months out. If you are scaling real ad spend, send a note and we will tell you honestly where things stand.